https://juanmartinez.works Juan Martínez Sat, 07 Mar 2026 13:07:14 +0000 https://juanmartinez.works en https://juanmartinez.works/Materiacruda Wed, 18 Feb 2026 01:39:34 +0000 Juan Martínez https://juanmartinez.works/Materiacruda Materiacruda, 2025 Art Direction &amp; Design: Juan Martínez3D Design: Mario Gonzalez Photography: Christian Granados Fonts in use: Modern Gothic by Allcaps Type Beyond streetwear, Materiacruda is a wearable Latin American conceptual practice. Through structural rawness and transformative design, it creates interchangeable and collectible dressing systems that move with the body—supporting it without restricting it. Working closely with the founder, we developed an identity that guided everything from brand’s name and logo design to the visual system and packaging.Previously known as ‘Street Genderless,’ the brand needed to evolve beyond a limited association with streetwear and better reflect its broader vision and purpose. Materiacruda seeks to redefine luxury streetwear through structural rawness and transformative design, breaking paradigms of gender, aesthetics, and production through a distinctly Latin bizarre aesthetic.&nbsp; Materiacruda needed a symbol that embodied it’s evolution and strengthened it’s recognition. The monogram—defined by elegance and structure—became the core of the visual identity. The system is built from the essential and explores the elemental. Its components interact, create tension, and overlap in a constant process of reconstruction that expresses the brand’s transformative character. Anchored in black and off-white, with a range of greys as support, the color palette emerges from the products and extends across all communications. In this way, the identity functions as a living system: flexible, modular, and consistent across every touchpoint. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6cbdc98c3558b814471e8a6d472ded931b39554788077c16ea4819e6e01411e7/Materiacruda-Web-01.jpg" data-mid="244949355" border="0" src="https://freight.cargo.site/w/1000/i/6cbdc98c3558b814471e8a6d472ded931b39554788077c16ea4819e6e01411e7/Materiacruda-Web-01.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ff0fd5f326a8ba89ccd1f5516ee1cf8aae15d19c868f872834de26e84c48f43e/Materiacruda-Web-02.jpg" data-mid="244949356" border="0" src="https://freight.cargo.site/w/1000/i/ff0fd5f326a8ba89ccd1f5516ee1cf8aae15d19c868f872834de26e84c48f43e/Materiacruda-Web-02.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" 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data-src="https://freight.cargo.site/t/original/i/80f662bf71e167a480c92d603895a636d6d461b1c337f5ba66d101c8f3c99d9a/Posts-Web.gif" data-mid="244949374" border="0" src="https://freight.cargo.site/w/1000/i/80f662bf71e167a480c92d603895a636d6d461b1c337f5ba66d101c8f3c99d9a/Posts-Web.gif" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b49e0c271bacd9b7ae1837d8cf17659e76177d3e1b1ac3b42afcc472cdf75f6c/Materiacruda-Web-14.jpg" data-mid="244949368" border="0" src="https://freight.cargo.site/w/1000/i/b49e0c271bacd9b7ae1837d8cf17659e76177d3e1b1ac3b42afcc472cdf75f6c/Materiacruda-Web-14.jpg" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ddc28e3edb42d9b8049bc8e3c646def8febef18fa3977240fc07852c921ca8f7/Materiacruda-Web-15.jpg" data-mid="244949369" border="0" src="https://freight.cargo.site/w/1000/i/ddc28e3edb42d9b8049bc8e3c646def8febef18fa3977240fc07852c921ca8f7/Materiacruda-Web-15.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c917c43a3c7d3d51cff93da005da92328b4bb332abfcc1c0a3cd9e16abaf9443/Materiacruda-Web-16.jpg" data-mid="244949370" border="0" src="https://freight.cargo.site/w/1000/i/c917c43a3c7d3d51cff93da005da92328b4bb332abfcc1c0a3cd9e16abaf9443/Materiacruda-Web-16.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5e1db4e8947e4817f2d2141895694cf109139336325214a602fbc41a78225fa3/Materiacruda-Web-17.jpg" data-mid="244949371" border="0" src="https://freight.cargo.site/w/1000/i/5e1db4e8947e4817f2d2141895694cf109139336325214a602fbc41a78225fa3/Materiacruda-Web-17.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1a8df59962d243ea93fee77beaf7718b01e8a8c20fb2cdf3f9ab2880e6969efd/Materiacruda-Web-18.jpg" data-mid="244949372" border="0" src="https://freight.cargo.site/w/1000/i/1a8df59962d243ea93fee77beaf7718b01e8a8c20fb2cdf3f9ab2880e6969efd/Materiacruda-Web-18.jpg" /> https://juanmartinez.works/Sipote Sat, 07 Mar 2026 13:07:14 +0000 Juan Martínez https://juanmartinez.works/Sipote Sipote, 2025 Designed at S&amp;Co Creative Direction: Oliver Siegenthaler. &amp; Julian JaramilloArt Direction &amp; Design: Juan MartínezMotion Design: Juliana Rojas Photography: Alejandro Osses Food Styling:&nbsp;Ana Pinzón Photography Production: Rio Representa Logo: Custom Wordmark by Bastarda TypeFonts in Use: Midnight Sans by Colophon &amp; Slant by House Industries Big bite. Bold vision.Sipote Burrito marks its 20th anniversary with a big and bold brand refresh. As customers become more health-conscious, fast-casual must evolve. At 20 years, Sipote chose to lead — with a bold brand refresh that balances indulgence and flavor with responsibility. Rich in taste. Rooted in quality. Bold typography. Saturated colors. The iconic bite mark. A system built to scale — without losing its big bite. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f8e75c05c69215db965e15f49adf6ec4bfcf1851ef4405b77bc50a5a4d006518/Sipote-Caso-00.jpg" data-mid="246065545" border="0" src="https://freight.cargo.site/w/1000/i/f8e75c05c69215db965e15f49adf6ec4bfcf1851ef4405b77bc50a5a4d006518/Sipote-Caso-00.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ed3ee463d14f03eb4ee64802fbd907ca3e518ce1f16b3c49172a88968e995db7/Sipote-Caso-02.jpg" data-mid="246065546" border="0" src="https://freight.cargo.site/w/1000/i/ed3ee463d14f03eb4ee64802fbd907ca3e518ce1f16b3c49172a88968e995db7/Sipote-Caso-02.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4b0078fffa75df1fa994505a4721032ef516a1cf13bae8007fe7f228d9bca947/Sipote-Caso-03.jpg" data-mid="246065547" 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data-src="https://freight.cargo.site/t/original/i/bcc6184c66d0f89a70edf2110a5ecc71ed96437727db6a8b279ba97a8b162824/Sipote-Caso-12.jpg" data-mid="246065555" border="0" src="https://freight.cargo.site/w/1000/i/bcc6184c66d0f89a70edf2110a5ecc71ed96437727db6a8b279ba97a8b162824/Sipote-Caso-12.jpg" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bb1090e13d8f19ef464273d363fe13ef09941f667ef87cdc4468fc358da86fb2/Sipote-Caso-13.jpg" data-mid="246065556" border="0" src="https://freight.cargo.site/w/1000/i/bb1090e13d8f19ef464273d363fe13ef09941f667ef87cdc4468fc358da86fb2/Sipote-Caso-13.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ae82468c3a150f0ccec744567b87dcbf5e3ea6786f6fb47890fd5b6b6678781f/Sipote-Caso-15.jpg" data-mid="246065557" border="0" 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data-src="https://freight.cargo.site/t/original/i/6700d6bd55c818d5a768f206f44b0b2c218d33ce53d652aa95f2d3dc8b343eca/Sipote-Caso-24.jpg" data-mid="246065565" border="0" src="https://freight.cargo.site/w/1000/i/6700d6bd55c818d5a768f206f44b0b2c218d33ce53d652aa95f2d3dc8b343eca/Sipote-Caso-24.jpg" /> https://juanmartinez.works/Torah-Tropical Sat, 15 Mar 2025 00:33:37 +0000 Juan Martínez https://juanmartinez.works/Torah-Tropical Torah Tropical, 2024 Designed with David Saravia Art Direction &amp; Design: David Saravia &amp; Juan MartínezMotion Design: Juliana Rojas Photography: Thistopia Films Fonts in use: WT Scrappa by Wise Type, Ivar Text by Letters From Sweden &amp; Scto Grotesk B by Schick Toikka Torah Tropical is a documentary film that explores the peculiar phenomenon of Latin American Evangelical Christians converting to Orthodox Judaism and reveals Zionism’s troubling relationship with race and the idea of a Promised Land. It depicts the lengths people will go to in order to improve their lives, find where they belong, and affirm their faith despite struggle and hardship. The production company Thistopia Films tasked us with creating the brand identity, poster design, and title sequence for the film, along with promotional assets for its international festival tour launch and digital presence. The film follows the journey of a family in Cali, Colombia, who has converted to Orthodox Judaism and longs to escape to Jerusalem, believing the Promised Land is calling them home. The family not only faces migratory and economic barriers but also the invisible walls of religion and culture. The documentary’s identity had to capture the family’s quest for identity and belonging while visually conveying these complex themes in a poetic and clear way. To represent this conflict, we developed a visual language where rigidity and organicity coexist. We chose a bold, compressed logotype that asserts itself against the tropical landscapes where the documentary takes place. These opposing elements reflect the tension between the strict structure of religion and the fluid, organic nature of the tropics. This contrast extends across the entire identity through the clash of photographs, color palettes, and the juxtaposition of a sans-serif and script typeface, reinforcing the film’s themes throughout the promotional materials and title sequence. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6b483d50885275527cafa11cdc5470622256856597812a2168cda802be2ed8eb/Torah_Caso-Narrativa-01.jpg" data-mid="229136854" border="0" src="https://freight.cargo.site/w/1000/i/6b483d50885275527cafa11cdc5470622256856597812a2168cda802be2ed8eb/Torah_Caso-Narrativa-01.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/aa32f44527e508691209d9b675c42da2852261ceeeeccc2b5e096276bef6e247/Torah_Caso-Narrativa-02.jpg" data-mid="228292316" border="0" src="https://freight.cargo.site/w/1000/i/aa32f44527e508691209d9b675c42da2852261ceeeeccc2b5e096276bef6e247/Torah_Caso-Narrativa-02.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6d3b6df86a397022be5e0eaa1ed31fecd3837e7ffa3887c9f6ecc2cc81ecee4d/Torah_Caso-Narrativa-05.jpg" data-mid="228292193" border="0" src="https://freight.cargo.site/w/1000/i/6d3b6df86a397022be5e0eaa1ed31fecd3837e7ffa3887c9f6ecc2cc81ecee4d/Torah_Caso-Narrativa-05.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2138a442050f2a741b3a58ac852636c759f9646a5f1009efe4a8d0116dd0541d/Torah_Caso-Narrativa-04.jpg" data-mid="228292192" border="0" src="https://freight.cargo.site/w/1000/i/2138a442050f2a741b3a58ac852636c759f9646a5f1009efe4a8d0116dd0541d/Torah_Caso-Narrativa-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/500e0d08722d5de990269f5359c6b492f57337205b87637b33481f1e1d5dbe6c/Gif-Intertitulos.gif" data-mid="228292206" border="0" 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data-src="https://freight.cargo.site/t/original/i/a47f289e11e680953e4288cf527075c83ecf729a633df8107b04cbd814866ccd/Torah_Caso-Narrativa-03.jpg" data-mid="228292191" border="0" src="https://freight.cargo.site/w/1000/i/a47f289e11e680953e4288cf527075c83ecf729a633df8107b04cbd814866ccd/Torah_Caso-Narrativa-03.jpg" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9f2db907614a09e7a5456e787c1436a2f3b4f3efcb37152e09b23111b5e8ea9a/Torah_Caso-Narrativa-14.jpg" data-mid="228292202" border="0" src="https://freight.cargo.site/w/1000/i/9f2db907614a09e7a5456e787c1436a2f3b4f3efcb37152e09b23111b5e8ea9a/Torah_Caso-Narrativa-14.jpg" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/66851c0fd879f8abfe5d9afb27f7816693b0f78b5ae70d2e823eb5cddcf394d7/Torah_Caso-Narrativa-15.jpg" data-mid="228292203" border="0" src="https://freight.cargo.site/w/1000/i/66851c0fd879f8abfe5d9afb27f7816693b0f78b5ae70d2e823eb5cddcf394d7/Torah_Caso-Narrativa-15.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/69529dd67985591f4edd0f6d86fb4f3064741570a892342228e9309361404727/Torah_Caso-Narrativa-06.jpg" data-mid="228292194" border="0" src="https://freight.cargo.site/w/1000/i/69529dd67985591f4edd0f6d86fb4f3064741570a892342228e9309361404727/Torah_Caso-Narrativa-06.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6514bb5bb9b0346ebc92442055612362d177df20437f248d5add82376d3885ca/Gif-Titulos.gif" data-mid="228814409" border="0" src="https://freight.cargo.site/w/1000/i/6514bb5bb9b0346ebc92442055612362d177df20437f248d5add82376d3885ca/Gif-Titulos.gif" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bf4daf064414f639f2f6935bcd14c6b887720af164d7c155dce912ee3da56b56/Torah_Caso-Narrativa-08.jpg" data-mid="228292196" border="0" src="https://freight.cargo.site/w/1000/i/bf4daf064414f639f2f6935bcd14c6b887720af164d7c155dce912ee3da56b56/Torah_Caso-Narrativa-08.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/042af0e7ee3015738065f2cad46294a2399198fc375bbf1e8aaed66742bc9b1f/Torah_Caso-Narrativa-07.jpg" data-mid="228292195" border="0" src="https://freight.cargo.site/w/1000/i/042af0e7ee3015738065f2cad46294a2399198fc375bbf1e8aaed66742bc9b1f/Torah_Caso-Narrativa-07.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6af8d9586b4c809fecde2880827516bc56a98a50951da1b655d3e9b92e12b819/Torah_Caso-Narrativa-12.jpg" data-mid="228292633" border="0" src="https://freight.cargo.site/w/1000/i/6af8d9586b4c809fecde2880827516bc56a98a50951da1b655d3e9b92e12b819/Torah_Caso-Narrativa-12.jpg" /> <img width="2000" height="2667" width_o="2000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/a86c27f7b3ec0e2d3f37c511a05af3ba0a32783f870a8c97ed124de3124e6343/Torah_Caso-Narrativa-10.jpg" data-mid="228292198" border="0" src="https://freight.cargo.site/w/1000/i/a86c27f7b3ec0e2d3f37c511a05af3ba0a32783f870a8c97ed124de3124e6343/Torah_Caso-Narrativa-10.jpg" /> <img width="2000" height="2667" width_o="2000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/e23fa2ecf0b1369095711ee493b361ac58575373118f3745a92f5fd03250174a/Torah_Caso-Narrativa-11.jpg" data-mid="228292199" border="0" src="https://freight.cargo.site/w/1000/i/e23fa2ecf0b1369095711ee493b361ac58575373118f3745a92f5fd03250174a/Torah_Caso-Narrativa-11.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ca44584df584b7d72f6124e1f51f3db838bb0db53830f9cd7ce976375f423bf8/Torah_Caso-Narrativa-09.jpg" data-mid="228292197" border="0" src="https://freight.cargo.site/w/1000/i/ca44584df584b7d72f6124e1f51f3db838bb0db53830f9cd7ce976375f423bf8/Torah_Caso-Narrativa-09.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/b79d6b91425f85107725f33110f7ff4477004a844562771ffa70d29508465b55/Torah_Caso-Narrativa-13.jpg" data-mid="228292201" border="0" src="https://freight.cargo.site/w/1000/i/b79d6b91425f85107725f33110f7ff4477004a844562771ffa70d29508465b55/Torah_Caso-Narrativa-13.jpg" /> https://juanmartinez.works/Win-Sports Mon, 20 Jan 2025 23:49:47 +0000 Juan Martínez https://juanmartinez.works/Win-Sports Win Sports, 2024 Designed at S&amp;Co Creative Direction: Oliver Siegenthaler &amp; Julian JaramilloArt Direction &amp; Design: Juan Martínez Motion Design: Juliana Rojas Logo: Custom Wordmark by Bastarda Type Fonts in use: RST Reactor by Reset Type &amp; DM Sans by Colophon Win Sports modernizes its brand with a new visual identity, spotlighting athletes and diversifying sports coverage. Win Sports is a leading sports media channel and streaming platform showcasing Colombian sports. With a comprehensive omni-channel strategy, Win Sports connects the audience with the sports community through traditional broadcast, online streaming, and social media. The mission is to highlight the stories, struggles, and triumphs of local athletes. Win Sports needed a new visual identity to modernize its brand and resonate with its audience. The goal was to celebrate and promote Colombian sports by placing athletes at the core of the brand’s identity. Additionally, Win Sports aimed to diversify and amplify the spectrum of sports and stories covered, unearthing new ones, and becoming a champion for sports in general. A stronger visual identity and language were necessary to achieve these goals. The new visual system focuses on celebrating and promoting Colombian sports by making athletes the focal point of the brand identity. By spotlighting their stories, Win Sports aims to turn athletes into relatable and inspiring heroes for the audience. The Win Sports logo was redesigned, building on the previous visual identity to ensure the new identity is strong and impactful. The logo’s geometry became the foundation of the visual system. Using its diagonals, graphic elements were created to support the new identity, forming dynamic compositions that highlight a growing roster of athletes. These brand gestures, angles, and geometries communicate the idea of creating a spotlight for athletes and emerging sports. The angles also connect to the idea of victory, reinforcing the channel’s commitment to celebrating athletic achievements. <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cb9501cf65bc8ded1889285b872c840314640c16a2ad0a6f096f9d8ad18d2e64/Winsports_1.jpg" data-mid="225156619" border="0" src="https://freight.cargo.site/w/1000/i/cb9501cf65bc8ded1889285b872c840314640c16a2ad0a6f096f9d8ad18d2e64/Winsports_1.jpg" /> <img width="1816" height="1052" width_o="1816" height_o="1052" data-src="https://freight.cargo.site/t/original/i/171eefeec2d994e25931315db044c8453968788914dcc1cacf5ed31cc8b06085/Winsports_3.png" data-mid="225156620" border="0" src="https://freight.cargo.site/w/1000/i/171eefeec2d994e25931315db044c8453968788914dcc1cacf5ed31cc8b06085/Winsports_3.png" /> <img width="1808" height="1085" width_o="1808" height_o="1085" data-src="https://freight.cargo.site/t/original/i/a724e01a9d4fd3ba5d35ff5cc431a45e67a86dc774341a30c653d2127f00e8f7/Winsports_9.png" data-mid="225156622" border="0" src="https://freight.cargo.site/w/1000/i/a724e01a9d4fd3ba5d35ff5cc431a45e67a86dc774341a30c653d2127f00e8f7/Winsports_9.png" /> <img width="4000" height="4547" width_o="4000" height_o="4547" data-src="https://freight.cargo.site/t/original/i/5cdd5a0dede330e88adecf8725737c310c314596b0d602e8cd4b7a86e898cc69/Winsports_11.jpg" data-mid="225156623" border="0" src="https://freight.cargo.site/w/1000/i/5cdd5a0dede330e88adecf8725737c310c314596b0d602e8cd4b7a86e898cc69/Winsports_11.jpg" /> <img width="897" height="1008" width_o="897" height_o="1008" data-src="https://freight.cargo.site/t/original/i/907a93bd9a40785b2189d191dd2776b4bf0fbe086954aabaeb3f027fa1e1631c/Winsports_15.png" data-mid="225156624" border="0" src="https://freight.cargo.site/w/897/i/907a93bd9a40785b2189d191dd2776b4bf0fbe086954aabaeb3f027fa1e1631c/Winsports_15.png" /> <img width="1808" height="1010" width_o="1808" height_o="1010" data-src="https://freight.cargo.site/t/original/i/4c1a983d6ba235ea771bfeddf84c9e2bece94b90cf0cec47cf522349fd63bd78/Winsports_16.png" data-mid="225156625" border="0" src="https://freight.cargo.site/w/1000/i/4c1a983d6ba235ea771bfeddf84c9e2bece94b90cf0cec47cf522349fd63bd78/Winsports_16.png" /> <img width="897" height="1009" width_o="897" height_o="1009" data-src="https://freight.cargo.site/t/original/i/0d79317b88b112b4dfcf524497188f69872c29ff33c6e6028c7b9064a2715ccb/Winsports_18.png" data-mid="225156626" border="0" src="https://freight.cargo.site/w/897/i/0d79317b88b112b4dfcf524497188f69872c29ff33c6e6028c7b9064a2715ccb/Winsports_18.png" /> <img width="897" height="1009" width_o="897" height_o="1009" data-src="https://freight.cargo.site/t/original/i/c1be0b567a2d0972f5002edfca8222c71d79131ee0dfe6ad2bbe50491908c6d7/Winsports_19.png" data-mid="225156627" border="0" src="https://freight.cargo.site/w/897/i/c1be0b567a2d0972f5002edfca8222c71d79131ee0dfe6ad2bbe50491908c6d7/Winsports_19.png" /> <img width="1808" height="1019" width_o="1808" height_o="1019" data-src="https://freight.cargo.site/t/original/i/430c5fb180eb3c5da816e5ff92be94a8dc333146e7284e3b924df429bba13e7f/Winsports_21.png" data-mid="225156629" border="0" src="https://freight.cargo.site/w/1000/i/430c5fb180eb3c5da816e5ff92be94a8dc333146e7284e3b924df429bba13e7f/Winsports_21.png" /> <img width="898" height="1011" width_o="898" height_o="1011" data-src="https://freight.cargo.site/t/original/i/5f6a2e978246ecff3a9e01713bcd894d8677cb9107630a2c3ff6b0204c48d9c3/Winsports_24.png" data-mid="225156630" border="0" src="https://freight.cargo.site/w/898/i/5f6a2e978246ecff3a9e01713bcd894d8677cb9107630a2c3ff6b0204c48d9c3/Winsports_24.png" /> <img width="899" height="1011" width_o="899" height_o="1011" data-src="https://freight.cargo.site/t/original/i/9c9bce51910315d5ebd4d7a7a47486679a2accd56423affda7359106648a7225/Winsports_25.png" data-mid="225156631" border="0" src="https://freight.cargo.site/w/899/i/9c9bce51910315d5ebd4d7a7a47486679a2accd56423affda7359106648a7225/Winsports_25.png" /> <img width="3776" height="2124" width_o="3776" height_o="2124" data-src="https://freight.cargo.site/t/original/i/d7a2043970b4e27e36606feeaf0cebf0b6da462f56007429c47525c2dce54398/Winsports_27.jpg" data-mid="225868850" border="0" src="https://freight.cargo.site/w/1000/i/d7a2043970b4e27e36606feeaf0cebf0b6da462f56007429c47525c2dce54398/Winsports_27.jpg" /> https://juanmartinez.works/Perro-Verde-Mezcal Sun, 20 Jul 2025 14:56:06 +0000 Juan Martínez https://juanmartinez.works/Perro-Verde-Mezcal Perro Verde, 2024 Designed at S&amp;Co Creative Direction: Oliver SiegenthalerArt Direction &amp; Design: Juan Martínez Illustration: Juan CaicedoPhotography: Espacio CrudoFonts in use: Toy by Out of the Dark, Matorral &amp; Ostia Antica by Bureau Brut&nbsp; Perro Verde, founded in Los Angeles by Juan Santiago Rodriguez y Mariana Carvajal,&nbsp; guided by fifth-generation mezcalero Don Porfirio Chagoya, recently welcomed actor Benicio del Toro as an investor. The brand sources rare agaves like tobasiche, crafting small-batch mezcal that reflects cultural depth and artisanal craftsmanship. Perro Verde honors the land, people, and processes behind every bottle, making authenticity a promise, not just a detail.Perro Verde’s challenge was to stay true to mezcal’s authentic, handcrafted origins while carving out a place in the luxury market. The brand sought to bridge the gap between luxury’s focus on exclusivity and mezcal’s artisanal roots, ensuring that its identity would be defined by cultural heritage, rarity, and craftsmanship. By honoring traditional production processes without compromising on the essence of mezcal’s deep-rooted authenticity, Perro Verde aimed to create a unique definition of luxury that respects both its heritage and its untamed spirit.The brand’s identity embraces rarity and unconventional beauty, as reflected in its name, which draws inspiration from the phrase “Más raro que un perro verde” (rarer than a green dog). This ethos is further expressed through the design of the bottle, featuring a nahual—a symbol of self-discovery and individuality. The typography blends traditional and modern elements, balancing elegance with a wild spirit. Together, the new design reinforces the brand’s narrative, emphasizing both luxury and untamed essence while highlighting cultural depth. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c6205520cdf6be007b0629e5e902049afb73bac14da19db3922c15eb494709b2/Perro-Verde_Caso-Narrativa-01.jpg" data-mid="236048056" border="0" src="https://freight.cargo.site/w/1000/i/c6205520cdf6be007b0629e5e902049afb73bac14da19db3922c15eb494709b2/Perro-Verde_Caso-Narrativa-01.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0ec70705622ddb647e828d5b5d923163e38890e295fbe7d0bf06b858589121e6/Perro-Verde_Caso-Narrativa-02.jpg" data-mid="236048057" border="0" src="https://freight.cargo.site/w/1000/i/0ec70705622ddb647e828d5b5d923163e38890e295fbe7d0bf06b858589121e6/Perro-Verde_Caso-Narrativa-02.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" 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data-src="https://freight.cargo.site/t/original/i/8fa1cebfd75c7d736d43c5676ac429552d45895ac6aa0e6e38b616e966a5e018/Perro-Verde_Caso-Narrativa-13.jpg" data-mid="236048070" border="0" src="https://freight.cargo.site/w/1000/i/8fa1cebfd75c7d736d43c5676ac429552d45895ac6aa0e6e38b616e966a5e018/Perro-Verde_Caso-Narrativa-13.jpg" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4e1d0b58316255b38fca21c51ef608da1e47d65d4a705c23d1ed4838b055f99c/Perro-Verde_Caso-Narrativa-14.jpg" data-mid="236048071" border="0" src="https://freight.cargo.site/w/1000/i/4e1d0b58316255b38fca21c51ef608da1e47d65d4a705c23d1ed4838b055f99c/Perro-Verde_Caso-Narrativa-14.jpg" /> <img width="2000" height="2250" width_o="2000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/93ccb0cd074b35e8d451a25b65f573701e0fb3c7facc09a77ff17689e16c0252/Perro-Verde_Caso-Narrativa-15.jpg" data-mid="236048072" border="0" src="https://freight.cargo.site/w/1000/i/93ccb0cd074b35e8d451a25b65f573701e0fb3c7facc09a77ff17689e16c0252/Perro-Verde_Caso-Narrativa-15.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/140d91d5a1afc2bcfd927d49350a126c1eae649dbb0d171b0412a5f6ee48d3dd/Perro-Verde_Caso-Narrativa-16.jpg" data-mid="236048073" border="0" src="https://freight.cargo.site/w/1000/i/140d91d5a1afc2bcfd927d49350a126c1eae649dbb0d171b0412a5f6ee48d3dd/Perro-Verde_Caso-Narrativa-16.jpg" /> https://juanmartinez.works/Festival-Cordillera-2023 Wed, 20 Sep 2023 19:00:13 +0000 Juan Martínez https://juanmartinez.works/Festival-Cordillera-2023 Festival Cordillera, 2023 Designed at S&amp;Co Creative Direction: Oliver SiegenthalerArt Direction &amp; Design: Juan Martínez Illustrations: Manuel Hernandez Ruiz Documentary Photography: Páramo PresentaMotion Design: Juliana Rojas Fonts in use: Imperial, Frente Nacional &amp; Aquino by Tangrama Festival Cordillera is an annual cultural celebration nestled within the scenic landscapes of the Andean mountain range. Against the backdrop of Bogotás eastern hills, the festival provides a platform for artists and performers, the festival showcases a lineup comprising the region's rock legends, traditional folk music, up-and-coming artists, and new genres.&nbsp; The event offers a dynamic and immersive experience that celebrates the enduring legacy of Latin American culture while embracing innovation and creativity. Festival Cordillera faces the challenge of elevating Latin America's vibrant music scene to international prominence while preserving its unique cultural identity. Serving as a stage for artists and performers, the festival grapples with curating a diverse lineup that encapsulates the essence of Latin American music while resonating with international audiences. The challenge lies in striking a balance between celebrating the rich heritage and traditions of Latin American music and embracing innovation to propel it onto the international stage. We collaborated with artist Manuel Hernandez Ruiz, integrating his illustrations of erupting mountains and celestial motifs into our branding, aiming to convey Latin America's "burning creativity" and its growing cultural relevance in the global music scene. Additionally, we introduced three fonts—Frente Nacional, Imperial, and Akino—inspired by Colombian artist Antonio Caro. These fonts pay homage to Caro's influential work, infusing our brand with cultural depth and artistic resonance while celebrating his contribution to Latin American art. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1304106e75ea2ef9a5447827ba42006d1a029e27311204089bb2e176691cc452/CORDILLERACaso-Web-01.jpg" data-mid="204987947" border="0" src="https://freight.cargo.site/w/1000/i/1304106e75ea2ef9a5447827ba42006d1a029e27311204089bb2e176691cc452/CORDILLERACaso-Web-01.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/43564c550ed059eb897e89a1cc6850de3f4a4d5c5e8e7cf01cf724944daa29db/CORDILLERACaso-Web-02.jpg" data-mid="204987948" border="0" src="https://freight.cargo.site/w/1000/i/43564c550ed059eb897e89a1cc6850de3f4a4d5c5e8e7cf01cf724944daa29db/CORDILLERACaso-Web-02.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" 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data-src="https://freight.cargo.site/t/original/i/ddfd3f4367779b13c146dd0b9abb490709367c1da3c7dd325b00ed2637cc8a66/CORDILLERACaso-Web-21.jpg" data-mid="204987962" border="0" src="https://freight.cargo.site/w/1000/i/ddfd3f4367779b13c146dd0b9abb490709367c1da3c7dd325b00ed2637cc8a66/CORDILLERACaso-Web-21.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/54013d9bdff833351eb24b64baeeb467c6c006aad25c177e598c69523af6291d/CORDILLERACaso-Web-17.jpg" data-mid="204987959" border="0" src="https://freight.cargo.site/w/1000/i/54013d9bdff833351eb24b64baeeb467c6c006aad25c177e598c69523af6291d/CORDILLERACaso-Web-17.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/546d512a48051863880b57335f247b82208f7afe778c5c588d55deed8cf803fe/CORDILLERACaso-Web-18.jpg" data-mid="204987961" border="0" src="https://freight.cargo.site/w/1000/i/546d512a48051863880b57335f247b82208f7afe778c5c588d55deed8cf803fe/CORDILLERACaso-Web-18.jpg" /> https://juanmartinez.works/Tropicana-Club-Singles Wed, 20 Sep 2023 19:01:23 +0000 Juan Martínez https://juanmartinez.works/Tropicana-Club-Singles Tropicana Club, 2023 Art Direction &amp; Design: Juan MartínezPhotography: Cristina Salgar &amp; Juan S. González Documentary Photography: Páramo Presenta Fonts in use: Marr Sans by Commercial Type &amp; Favorit by ABC Dinamo Tropicana Club is a musical project from Cali, Colombia. Formed in 2020 by Juan S. González with influence from genres such as New wave, Synth-pop, Sophisti-pop and Post-punk, without losing the spirit of the moment. Looking for a new musical and visual direction after releasing 2 EP's, he decided to release several singles to explore the new path he wanted to take. The design seeks to give a stronger and bolder voice to the artist, with bright colors and powerful typography, which captured the essence of what Tropicana Club was. The windows respond to the emotional connection as a look at the intimacy of what he wanted to convey in these songs. The singles materialize a cycle of consolidation of the project's identity, from its digital launch to its show at the Estéreo Picnic Festival, the most important music festival in the country. <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/68387acc08ec4180a01bb47d1593600b5a71f7f3364bb4f4c73bb46ec8e08599/Caso-Tropicana-Club-01.jpg" data-mid="204807347" border="0" src="https://freight.cargo.site/w/1000/i/68387acc08ec4180a01bb47d1593600b5a71f7f3364bb4f4c73bb46ec8e08599/Caso-Tropicana-Club-01.jpg" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/8054e90981787580311c54fc4e6dc8ebe9b614ef7728f9d5865311a23dd2187f/Caso-Tropicana-Club-02.jpg" data-mid="204807348" border="0" src="https://freight.cargo.site/w/1000/i/8054e90981787580311c54fc4e6dc8ebe9b614ef7728f9d5865311a23dd2187f/Caso-Tropicana-Club-02.jpg" /> <img width="2500" height="2812" width_o="2500" 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data-src="https://freight.cargo.site/t/original/i/64f2123143828f0b6b06f2f8fbcf3d77b4950d11281191013b7a414cb40a584e/Caso-Tropicana-Club-16.jpg" data-mid="204807409" border="0" src="https://freight.cargo.site/w/1000/i/64f2123143828f0b6b06f2f8fbcf3d77b4950d11281191013b7a414cb40a584e/Caso-Tropicana-Club-16.jpg" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/c1cdf0677fb3156496fa33b5aaa792f854d9f8387dc91ed02320d42267f5ac08/Caso-Tropicana-Club-17.jpg" data-mid="204807414" border="0" src="https://freight.cargo.site/w/1000/i/c1cdf0677fb3156496fa33b5aaa792f854d9f8387dc91ed02320d42267f5ac08/Caso-Tropicana-Club-17.jpg" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/60ebfdc6a0ed311874d9b4253e609a07bd1ec302cab749ba3590a74958b80d4f/Caso-Tropicana-Club-18.jpg" data-mid="204807419" border="0" src="https://freight.cargo.site/w/1000/i/60ebfdc6a0ed311874d9b4253e609a07bd1ec302cab749ba3590a74958b80d4f/Caso-Tropicana-Club-18.jpg" /> https://juanmartinez.works/Tropicalia-Coffee-Roasters Wed, 20 Sep 2023 18:53:43 +0000 Juan Martínez https://juanmartinez.works/Tropicalia-Coffee-Roasters Tropicália Coffee Roasters, 2021 Designed at S&amp;Co Creative Direction: Oliver Siegenthaler Art Direction &amp; Design: Juan Martínez Illustrations: David Saravia Motion Design: Rafael Garzón Space Photography: Johan BeltránStudio Photography: Espacio Crudo Fonts in use: Carrie by Vocal Type &amp; Terital United by Letterbox&nbsp; Tropicália is a coffee roaster that specializes in sourcing, toasting and exporting speciality coffees from Colombia and the region. S&amp;Co was called to design the brand identity &amp; packaging for the launch of their first retail space located in Bogotá — since then we have remained an active partner as they grow and experiment with different product lines and brand experiences. Tropicália’s leadership is deeply motivated by their relentless quest to achieve a state of perfect happiness and fulfillment in every cup of coffee — this adventurous spirit became our main source of inspiration when thinking of the new identity, while also conveying their commitment to quality, bold flavor profiles, and social responsibility. Our work consisted of celebrating the brand’s passion and deep appreciation for the vibrant and enigmatic experience of the tropics. We created an invigorating and brightly colored visual language that breathes life into Tropicália, together with carefully crafted custom illustrations that highlight Tropicália’s audacious exploration in the pursuit of coffee paradise. <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/b23d56e7da89845b400e9d2d325b00cfad117393108e17394387e20c6697d4ac/TROPICALIA-Caso-Web-01.jpg" data-mid="199136724" border="0" src="https://freight.cargo.site/w/1000/i/b23d56e7da89845b400e9d2d325b00cfad117393108e17394387e20c6697d4ac/TROPICALIA-Caso-Web-01.jpg" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/b96120d2849cea0e901ebcaa4683c066ded9c372d483bbab843b60821e4f5d6b/TROPICALIA-Caso-Web-02.jpg" data-mid="199136725" border="0" src="https://freight.cargo.site/w/1000/i/b96120d2849cea0e901ebcaa4683c066ded9c372d483bbab843b60821e4f5d6b/TROPICALIA-Caso-Web-02.jpg" /><img 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data-src="https://freight.cargo.site/t/original/i/04dd34b9d797f70167f5b94ad929fd5cadfcf1677ec09ab04cddeadade10f2c5/TROPICALIA-Caso-Web-07.jpg" data-mid="199136730" border="0" src="https://freight.cargo.site/w/1000/i/04dd34b9d797f70167f5b94ad929fd5cadfcf1677ec09ab04cddeadade10f2c5/TROPICALIA-Caso-Web-07.jpg" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/b32c85ca0c7a7c1cc2f8ef02dbd746c3a92fc69104fa2e93f550151967d27657/TROPICALIA-Caso-Web-20.jpg" data-mid="199136743" border="0" src="https://freight.cargo.site/w/1000/i/b32c85ca0c7a7c1cc2f8ef02dbd746c3a92fc69104fa2e93f550151967d27657/TROPICALIA-Caso-Web-20.jpg" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/cfed586a78ffb87cd161601d95a016c8390b884138442ea47a19c442bf030043/TROPICALIA-Caso-Web-21.jpg" data-mid="199136744" border="0" src="https://freight.cargo.site/w/1000/i/cfed586a78ffb87cd161601d95a016c8390b884138442ea47a19c442bf030043/TROPICALIA-Caso-Web-21.jpg" /> https://juanmartinez.works/Festival-Estereo-Picnic-2022 Sun, 14 May 2023 14:57:38 +0000 Juan Martínez https://juanmartinez.works/Festival-Estereo-Picnic-2022 Festival Estéreo Picnic, 2022 Designed at S&amp;Co Creative Direction: Oliver SiegenthalerArt Direction &amp; Design: Juan Martínez Documentary Photography: Parámo PresentaStudio Photography: Espacio Crudo Case Photography: Angélica Sabina Motion Design: Rafael Garzón Fonts in use: ABC Grow by Dinamo Estéreo Picnic is a renowned music festival that takes place annually in Bogotá, Colombia. It brings together a diverse lineup of local and international artists across various genres, offering a vibrant and immersive musical experience during 4 days in May. In 2022, after two years of absence due to the global pandemic, the festival made its long awaited return. We decided to celebrate the 2022 edition with the fans. We drew inspiration from the festival’s shared experiences — Bogotá’s unpredictable weather, muddy shoes, raincoats, sunglasses, hats, lighters, tarps, tents, etc — to design and identity system that builds from our collective memories and forges a direct connection with our audience by turning our mutual experiences into a common language, speaking directly to our shared sense of community. The festival’s main stage served as the cornerstone for the new visual framework, providing a solid foundation, as well as bringing coherence and order to the festival’s visual communications. Additionally, we introduced a flexible icon system that added versatility, energy, and diversity into the brand language. With its relatability, our identity resonated with both past and new festival-goers, establishing an authentic connection. The demand for tickets to the music festival was incredibly high, resulting in a sold-out event within hours. Estéreo Picnic’s 2022 edition became one of the best-selling of all time, a testament to the identity’s success in celebrating shared experiences. <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/55aa6a2e6082c5756408ccc29fcecd3fce57f54b8163c7474a2a73db6ec364aa/FEPCaso-WEB-16.jpg" data-mid="205051702" border="0" src="https://freight.cargo.site/w/1000/i/55aa6a2e6082c5756408ccc29fcecd3fce57f54b8163c7474a2a73db6ec364aa/FEPCaso-WEB-16.jpg" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/c6bd578789705bf9844024d25c9288ca5572e81a55b01ca5b07b773159df28b1/FEPCaso-WEB-02.jpg" data-mid="187515685" border="0" src="https://freight.cargo.site/w/1000/i/c6bd578789705bf9844024d25c9288ca5572e81a55b01ca5b07b773159df28b1/FEPCaso-WEB-02.jpg" /> <img width="5000" height="2812" width_o="5000" height_o="2812" 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data-src="https://freight.cargo.site/t/original/i/2376cbff5e084001b0d06aa6fead94b8f75fd6cb185834caf50caf4d7d610c6b/FEPCaso-WEB-17.jpg" data-mid="205051703" border="0" src="https://freight.cargo.site/w/1000/i/2376cbff5e084001b0d06aa6fead94b8f75fd6cb185834caf50caf4d7d610c6b/FEPCaso-WEB-17.jpg" /> https://juanmartinez.works/Homepage Sun, 14 May 2023 14:57:41 +0000 Juan Martínez https://juanmartinez.works/Homepage Colombian visual communication designer based in Brooklyn, NYC. Currently senior designer at Jones Knowles Ritchie&nbsp;previously at&nbsp;Siegenthaler &amp; Co. My work has been recognized by the Grammy Awards, Latin Grammy Awards, Latin American Design Awards, Pentawards, Art Directors Club, Dieline Awards and Type Directors Club.