Zúbu Snacks, 2021
Designed at S&CoCreative Direction: Oliver Siegenthaler
Art Direction & Design: Juan Martínez
Illustrations: Juan David Cadena
Type Adjustment: Bastarda Type
Studio Photography: Espacio Crudo
Fonts in use: Berthold Block by Berthold & Raisonné by Colophon
Zúbu is a Colombian brand that makes snacks truly healthy, nutritious and delicious, improving our well-being while we eat consciously and raise our quality of life. With a bold approach in the design we recognized the ever-evolving marketplace where consumer preferences and industry trends continually shift, Zúbu shows healthiness and well-being with vibrant colors, big typography and illustrations that are engaging to the audience.