Juan Martínez S.

Veccina Italian Dining, 2022

Designed at S&Co

Creative Direction: Oliver Siegenthaler
Art Direction & Design: Juan Martínez
Photography: Takami
Fonts in use: G2 by Gruppo Due & Laslo by Hungarumlaut
Veccina is an authentic restaurant serving modern Italian food, using Italian techniques adapted to local tastes, with a friendly, relaxed and lively atmosphere.

The visual identity was designed around the idea of the “modern Italian”, representing it through sober, clear and approachable graphics. With typographic layouts that are based on the classic but brought to modernity, simple but expressive compositions and a short and vibrant colors.


juanmartinezworks@gmail.com
Brooklyn, NYC.