Tropicana Club, 2023
Art Direction & Design: Juan Martínez
Photography: Cristina Salgar & Juan S. González
Documentary Photography: Páramo Presenta
Fonts in use: Marr Sans by Commercial Type & Favorit by ABC Dinamo
Tropicana Club is a musical project from Cali, Colombia. Formed in 2020 by Juan S. González with influence from genres such as New wave, Synth-pop, Sophisti-pop and Post-punk, without losing the spirit of the moment. Looking for a new musical and visual direction after releasing 2 EP's, he decided to release several singles to explore the new path he wanted to take.
The design seeks to give a stronger and bolder voice to the artist, with bright colors and powerful typography, which captured the essence of what Tropicana Club was. The windows respond to the emotional connection as a look at the intimacy of what he wanted to convey in these songs.
The singles materialize a cycle of consolidation of the project's identity, from its digital launch to its show at the Estéreo Picnic Festival, the most important music festival in the country.
The design seeks to give a stronger and bolder voice to the artist, with bright colors and powerful typography, which captured the essence of what Tropicana Club was. The windows respond to the emotional connection as a look at the intimacy of what he wanted to convey in these songs.
The singles materialize a cycle of consolidation of the project's identity, from its digital launch to its show at the Estéreo Picnic Festival, the most important music festival in the country.
