Tropicália Coffee Roasters, 2021
Designed at S&CoCreative Direction: Oliver Siegenthaler
Art Direction & Design: Juan Martínez
Illustrations: David Saravia
Motion Design: Rafael Garzón
Space Photography: Johan Beltrán
Studio Photography: Espacio Crudo
Fonts in use: Carrie by Vocal Type & Terital United by Letterbox
Tropicália is a coffee roaster that specializes in sourcing, toasting and exporting speciality coffees from Colombia and the region.
S&Co was called to design the brand identity & packaging for the launch of their first retail space located in Bogotá — since then we have remained an active partner as they grow and experiment with different product lines and brand experiences.
Tropicália’s leadership is deeply motivated by their relentless quest to achieve a state of perfect happiness and fulfillment in every cup of coffee — this adventurous spirit became our main source of inspiration when thinking of the new identity, while also conveying their commitment to quality, bold flavor profiles, and social responsibility.
Our work consisted of celebrating the brand’s passion and deep appreciation for the vibrant and enigmatic experience of the tropics. We created an invigorating and brightly colored visual language that breathes life into Tropicália, together with carefully crafted custom illustrations that highlight Tropicália’s audacious exploration in the pursuit of coffee paradise.
S&Co was called to design the brand identity & packaging for the launch of their first retail space located in Bogotá — since then we have remained an active partner as they grow and experiment with different product lines and brand experiences.
Tropicália’s leadership is deeply motivated by their relentless quest to achieve a state of perfect happiness and fulfillment in every cup of coffee — this adventurous spirit became our main source of inspiration when thinking of the new identity, while also conveying their commitment to quality, bold flavor profiles, and social responsibility.
Our work consisted of celebrating the brand’s passion and deep appreciation for the vibrant and enigmatic experience of the tropics. We created an invigorating and brightly colored visual language that breathes life into Tropicália, together with carefully crafted custom illustrations that highlight Tropicália’s audacious exploration in the pursuit of coffee paradise.
