Sipote, 2025
Designed at S&CoCreative Direction: Oliver Siegenthaler. & Julian Jaramillo
Art Direction & Design: Juan Martínez
Motion Design: Juliana Rojas
Photography: Alejandro Osses
Food Styling: Ana Pinzón
Photography Production: Rio Representa
Logo: Custom Wordmark by Bastarda Type
Fonts in Use: Midnight Sans by Colophon & Slant by House Industries
Big bite. Bold vision.
Sipote Burrito marks its 20th anniversary with a big and bold brand refresh.
As customers become more health-conscious, fast-casual must evolve. At 20 years, Sipote chose to lead — with a bold brand refresh that balances indulgence and flavor with responsibility.
Rich in taste. Rooted in quality. Bold typography. Saturated colors. The iconic bite mark. A system built to scale — without losing its big bite.
Sipote Burrito marks its 20th anniversary with a big and bold brand refresh.
As customers become more health-conscious, fast-casual must evolve. At 20 years, Sipote chose to lead — with a bold brand refresh that balances indulgence and flavor with responsibility.
Rich in taste. Rooted in quality. Bold typography. Saturated colors. The iconic bite mark. A system built to scale — without losing its big bite.
