Juan Martínez S.

Rompe, 2022

Designed at S&Co with Draav

Creative Direction: Oliver Siegenthaler
Art Direction & Design: Diego Aguilar & Juan Martínez
3D: Mario González
Lettering: Draav
Type Adjustment: Bastarda Type
Fonts in use: Gravity by ABC Dinamo


A party that mixes trap, reggaeton, dembow and other "urban" rhythms in one night. Eladio Carrión and Mora headline the first edition of this celebration.

The lettering is inspired by graffity street letters and the chrome texture shine reflect the party. Around the lettering a background was created with multiple colors that blend with a gradient generating a festive and cheerful atmosphere.


juanmartinezworks@gmail.com
Brooklyn, NYC.