Juan Martínez S.

Masa Christmas Packaging, 2022

Designed at S&Co

Creative Direction: Oliver Siegenthaler
Art Direction & Design: Juan Martínez
Logo Design: Julian Jaramillo
Studio Photography: Espacio Crudo
Fonts in use: Inferi & Surt by Blaze Type

Masa is a bakery and pastry shop with several locations in Bogotá. Every year, we develop a series of campaigns for each season such as Mother's Day, Pride Month, Christmas, among others.

These is the christmas campaign we did for 2022, where we intervened the packaging, turning them into gifts that will bring people closer to their loved ones, taking the knitting textures found in these time of the year as inspiration.


juanmartinezworks@gmail.com
Bogotá, Col.