Festival Estéreo Picnic, 2022
Designed at S&CoCreative Direction: Oliver Siegenthaler
Art Direction & Design: Juan Martínez
Documentary Photography: Parámo Presenta
Studio Photography: Espacio Crudo
Case Photography: Angélica Sabina
Motion Design: Rafael Garzón
Fonts in use: ABC Grow by Dinamo
Estéreo Picnic is a renowned music festival that takes place annually in Bogotá, Colombia. It brings together a diverse lineup of local and international artists across various genres, offering a vibrant and immersive musical experience during 4 days in May. In 2022, after two years of absence due to the global pandemic, the festival made its long awaited return.
We decided to celebrate the 2022 edition with the fans. We drew inspiration from the festival’s shared experiences — Bogotá’s unpredictable weather, muddy shoes, raincoats, sunglasses, hats, lighters, tarps, tents, etc — to design and identity system that builds from our collective memories and forges a direct connection with our audience by turning our mutual experiences into a common language, speaking directly to our shared sense of community.
The festival’s main stage served as the cornerstone for the new visual framework, providing a solid foundation, as well as bringing coherence and order to the festival’s visual communications. Additionally, we introduced a flexible icon system that added versatility, energy, and diversity into the brand language.
With its relatability, our identity resonated with both past and new festival-goers, establishing an authentic connection. The demand for tickets to the music festival was incredibly high, resulting in a sold-out event within hours. Estéreo Picnic’s 2022 edition became one of the best-selling of all time, a testament to the identity’s success in celebrating shared experiences.
We decided to celebrate the 2022 edition with the fans. We drew inspiration from the festival’s shared experiences — Bogotá’s unpredictable weather, muddy shoes, raincoats, sunglasses, hats, lighters, tarps, tents, etc — to design and identity system that builds from our collective memories and forges a direct connection with our audience by turning our mutual experiences into a common language, speaking directly to our shared sense of community.
The festival’s main stage served as the cornerstone for the new visual framework, providing a solid foundation, as well as bringing coherence and order to the festival’s visual communications. Additionally, we introduced a flexible icon system that added versatility, energy, and diversity into the brand language.
With its relatability, our identity resonated with both past and new festival-goers, establishing an authentic connection. The demand for tickets to the music festival was incredibly high, resulting in a sold-out event within hours. Estéreo Picnic’s 2022 edition became one of the best-selling of all time, a testament to the identity’s success in celebrating shared experiences.
