Festival Cordillera, 2023
Designed at S&CoCreative Direction: Oliver Siegenthaler
Art Direction & Design: Juan Martínez
Illustrations: Manuel Hernandez Ruiz
Documentary Photography: Páramo Presenta
Motion Design: Juliana Rojas
Fonts in use: Imperial, Frente Nacional & Aquino by Tangrama
Festival Cordillera is an annual cultural celebration nestled within the scenic landscapes of the Andean mountain range. Against the backdrop of Bogotás eastern hills, the festival provides a platform for artists and performers, the festival showcases a lineup comprising the region's rock legends, traditional folk music, up-and-coming artists, and new genres. The event offers a dynamic and immersive experience that celebrates the enduring legacy of Latin American culture while embracing innovation and creativity.
Festival Cordillera faces the challenge of elevating Latin America's vibrant music scene to international prominence while preserving its unique cultural identity. Serving as a stage for artists and performers, the festival grapples with curating a diverse lineup that encapsulates the essence of Latin American music while resonating with international audiences. The challenge lies in striking a balance between celebrating the rich heritage and traditions of Latin American music and embracing innovation to propel it onto the international stage.
We collaborated with artist Manuel Hernandez Ruiz, integrating his illustrations of erupting mountains and celestial motifs into our branding, aiming to convey Latin America's "burning creativity" and its growing cultural relevance in the global music scene. Additionally, we introduced three fonts—Frente Nacional, Imperial, and Akino—inspired by Colombian artist Antonio Caro. These fonts pay homage to Caro's influential work, infusing our brand with cultural depth and artistic resonance while celebrating his contribution to Latin American art.
Festival Cordillera faces the challenge of elevating Latin America's vibrant music scene to international prominence while preserving its unique cultural identity. Serving as a stage for artists and performers, the festival grapples with curating a diverse lineup that encapsulates the essence of Latin American music while resonating with international audiences. The challenge lies in striking a balance between celebrating the rich heritage and traditions of Latin American music and embracing innovation to propel it onto the international stage.
We collaborated with artist Manuel Hernandez Ruiz, integrating his illustrations of erupting mountains and celestial motifs into our branding, aiming to convey Latin America's "burning creativity" and its growing cultural relevance in the global music scene. Additionally, we introduced three fonts—Frente Nacional, Imperial, and Akino—inspired by Colombian artist Antonio Caro. These fonts pay homage to Caro's influential work, infusing our brand with cultural depth and artistic resonance while celebrating his contribution to Latin American art.
